From Transaction to Relationship
In India, pharmacy interactions are often completed in under a minute—with limited counselling, inconsistent OTC guidance, and little continuity of care. That transactional reality makes loyalty price-driven, leaving generic medicine chains exposed to discount wars and low differentiation.
The Old Model
- Structured counselling every visit
- Trust-led chronic loyalty
- Consistent SOP-driven guidance
- Proactive follow-up & refill reminders
- Service quality as competitive advantage
✓ The Care Model
- Structured counselling every visit
- Trust-led chronic loyalty
- Consistent SOP-driven guidance
- Proactive follow-up & refill reminders
- Service quality as competitive advantage
Care Services + SOP-Led Workflow
In India, pharmacy interactions are often completed in under a minute—with limited counselling, inconsistent OTC guidance, and little continuity of care. That transactional reality makes loyalty price-driven, leaving generic medicine chains exposed to discount wars and low differentiation.
Pharmacy Care Model
Structured five-step patient care journey with SOP-led counselling, chronic follow-up, and ethical OTC recommendations.
Pharmacist Training
Competence-building program covering chronic disease, OTC safety, and allied health—validated by assessments.
AI + EMIMS Enablement
Multilingual counselling scripts, refill-gap detection, non-adherence prediction, and audit-ready weekly analytics.
KPI Dashboard
Balanced scorecard tracking counselling coverage, loyalty, referrals, and growth—weekly and monthly.
How Rollout Works
Pilot-First, Metrics-Driven
Implementation starts by selecting pilot stores and pharmacist teams, capturing baseline operational metrics, and then launching services after training and SOP readiness. The model is designed for a defined operationalization window with continuous monitoring and plan-vs-actual reporting.
Select Pilot Stores
High-footfall, adequate counselling space, strong operators
Baseline Assessment
Capture footfall, bill value, counselling coverage, repeat rate
Training & SOP Readiness
Competence-building, scripts, counter checklists
Launch & Monitor
Weekly KPI tracking, coaching, plan-vs-actual reviews
Pilot Selection Criteria
- High daily footfall (100+ patients/day)
- Adequate counselling space available
- Proactive, engaged store operator
- Significant chronic patient flow
- Competitive market context
PROVING IMPACT
KPIs Beyond Sales
Success is designed to be measurable. Our KPI dashboard distinguishes a “medicine shop” from a true care unit—tracking care quality and commercial signals together.
Counselling Coverage
Repeat Visit Rate
Refill Adherence
Ethical companion sales
AI + EMIMS Enablement.
Standardize Care at Scale
AI integrated with EMIMS transforms counselling and follow-up into a structured, audit-ready system. Multilingual scripts, key precautions, storage guidance, and adherence reminders support consistent three-point counselling across every store.
- Multilingual counselling scripts aligned to Indian labelling standards
- Refill-gap detection and non-adherence risk prediction
- Red-flag triage alerts for safer OTC vs referral decisions
- Weekly metrics: counselling compliance, referral rate, risk flags
Counselling Compliance
Follow-up Adherence
Referral Rate
Ready to build trusted pharmacy care?
Request a pilot blueprint and see measurable results within weeks.
Affordable Medicines.
Trusted Care.
Sustainable Pharmacies
Build patient trust, chronic loyalty, and measurable growth by operationalizing pharmacy care services—powered by training, SOPs, and AI-enabled auditing.